Common pitfalls in product launch training

Launching a new pharma product is one of the most critical commercial events for any manufacturer, yet over half of these launches underperform by more than 20% (according to Deloitte LLP's study on drug launches). To beat these odds, it’s essential to address the key factors that determine launch success.


Our one-pager dives deep into the three most common pitfalls in product launch training and provides actionable strategies to overcome them:


  • Navigate Market Access Challenges: While not all access challenges are surmountable, there is a lot that can be impacted through effectively upskilling Key Account Managers, Field Reimbursement Managers and Reps to make sure that they all do their part to increase access, awareness and ensure smooth reimbursement experiences for customers and patients.

  • Gain Insights into Customer and Patient Needs: Learn how to develop training that connects emotionally with customers and patients, based on their real-world experiences with diagnosis, treatment, and disease management.

  • Optimize Field Execution and Feedback: Discover how to integrate knowledge of the customer journey, leverage digital tools, and create a culture of continuous feedback to refine your strategies in real time.

Effective product launch training should align with your overall brand strategy to ensure consistent messaging and cohesive goals. A misaligned approach can quickly derail even the most well-crafted campaigns, leading to confusion and mixed messages that can hinder your product's success.


Download our one-pager now to learn how to avoid these common pitfalls and set your product launch up for maximum impact.

Common pitfalls in product launch training



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