Resources
The Metrix Resources Hub brings together actionable insights, strategic tools, and proven approaches to help life sciences teams drive real behavior change—from brand strategy to field execution.
Downloadable resources
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- One-Pager
- White Paper
Videos & podcasts
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- Podcast
Navigating the fear of innovation in a highly regulated industry
Explore how to navigate the fear of innovation in life sciences.
Securing stakeholder buy-in with design thinking
Explore one of the most common challenges faced by professionals in the field: securing stakeholder buy-in.
The power of audience analysis in learning and development (L&D)
Explore the power of audience analysis in developing effective learning strategies.
Product launch training: Connecting strategy and execution for success
Explore why product launches sometimes fall short.
Why training and marketing aren’t independent
Explore why treating training and marketing teams as independent silos is a missed opportunity.
Leveraging marketing tactics for training success
Uncover how marketing strategies can revolutionize training design in the life sciences industry.
Recent blog resources
Making learning stick: The importance of understanding what our audience cares about
When designing learning, have you ever wondered why some information and behaviors stick, while others don’t make…
Human + AI in pharma marketing and training: The hybrid approach that’s changing the game
Artificial Intelligence (AI) is no longer a futuristic concept; it’s here, and it’s transforming how life sciences…
Emerging digital trends in pharma marketing
In the rapidly evolving pharmaceutical and life sciences sectors, omnichannel marketing has become a pivotal strategy for…
Upcoming events
Sales Force Effectiveness 2025
Sales Force Effectiveness 2025
We’re excited to announce that we are sponsoring, attending, and speaking at Canada’s first Sales Force Effectiveness event, taking place Oct 2 in Toronto. This event brings together thought leaders to explore what today’s reps need to succeed: smarter onboarding, human storytelling, compliant speed, and patient-centred insights
Jessica Knox
Future of Pharma Marketing & Sales Summit
RegisterStay ahead of the game with regular updates
