Resources

The Metrix Resources Hub brings together actionable insights, strategic tools, and proven approaches to help life sciences teams drive real behavior change—from brand strategy to field execution.

Downloadable resources

Videos & podcasts

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Navigating the fear of innovation in a highly regulated industry

Explore how to navigate the fear of innovation in life sciences.

Securing stakeholder buy-in with design thinking

Explore one of the most common challenges faced by professionals in the field: securing stakeholder buy-in.

The power of audience analysis in learning and development (L&D)

Explore the power of audience analysis in developing effective learning strategies.

Product launch training: Connecting strategy and execution for success

Explore why product launches sometimes fall short.

Why training and marketing aren’t independent

Explore why treating training and marketing teams as independent silos is a missed opportunity.

Leveraging marketing tactics for training success

Uncover how marketing strategies can revolutionize training design in the life sciences industry.

Recent blog resources

Making learning stick: The importance of understanding what our audience cares about

When designing learning, have you ever wondered why some information and behaviors stick, while others don’t make…

Human + AI in pharma marketing and training: The hybrid approach that’s changing the game

Artificial Intelligence (AI) is no longer a futuristic concept; it’s here, and it’s transforming how life sciences…

Emerging digital trends in pharma marketing

In the rapidly evolving pharmaceutical and life sciences sectors, omnichannel marketing has become a pivotal strategy for…

Upcoming events

AI Canada

Age of AI

Jun 17, 2025

Age of AI

Toronto, Canada

We’re excited to announce that we are sponsoring, attending, and speaking at Age of AI, Canada 2025 — the premier event for anyone exploring the future of Generative AI in marketing, communications, and healthcare. We can’t wait to connect and share how we’re shaping the future of AI-powered solutions.

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LTEN Annual Conference

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