Our client sought to elevate the overall knowledge and skills of their HCV sales force to help them achieve their goal of helping patients across America.
Our client saw a 90% participation rate, which is very high for an elective program. This aligned to the high level of buzz the program received in the field. There was a marked increase in usage of learning resources, one of the core goals of this initiative. And for the first time, sales leadership was able to identify specific gaps in field knowledge, allowing them to tailor their virtual meetings to address those needs.